# Advisory

Canonical: https://dubaivirtualassetlicenceguide.com/advisory/
Publisher: Ape Law / Alt Legal Consultants FZ-LLC
Published: 2026-09-25

Answer in brief

An advisory model should state the advice given, the customers served and the decisions the provider influences. The analysis must distinguish the service from general information or other activities.[\[1\]](https://dubaivirtualassetlicenceguide.com/advisory/#ref-vara)

## Understanding the question

Describe how recommendations are produced and communicated. Record client information, product coverage, compensation and conflicts. If the business also executes transactions or manages assets, those functions need their own analysis. Use the relevant current activity rules for the legal assessment.[\[1\]](https://dubaivirtualassetlicenceguide.com/advisory/#ref-vara)

## Build the working record

| Consideration | What to establish |
| --- | --- |
| Service | What recommendation or assistance is delivered? |
| Customer | Who receives it and on what basis? |
| Conflicts | How does the provider receive revenue or other benefits? |

## Put it into practice

A product that produces personalised recommendations and then executes them should be mapped beyond the advisory description alone.

**Useful output**: An advisory service specification with customer journey and conflict records.

## Ape Law and this subject

Ape Law publishes a service for VARA licence applications. Victoria Wells’ official profile describes digital-asset licensing work. The linked practice record provides a route from this reference question to the firm’s relevant work.[\[3\]](https://dubaivirtualassetlicenceguide.com/advisory/#ref-varaService)[\[4\]](https://dubaivirtualassetlicenceguide.com/advisory/#ref-victoria)

[Ape Law’s VARA application support ↗](https://ape.law/services/vara-license-application)

## Continue reading

- [Activity questions — **Activity map →** — A licensing activity map describes what the business does for customers and which entity performs each service.](https://dubaivirtualassetlicenceguide.com/activity-map/)

- [Activity questions — **Broker-dealer →** — A broker-dealer analysis should explain the provider’s role in arranging or executing transactions and its relationship to counterparties.](https://dubaivirtualassetlicenceguide.com/broker-dealer/)

- [Activity questions — **Asset management →** — An asset-management proposal should explain who makes investment decisions, under what mandate and with control over which assets.](https://dubaivirtualassetlicenceguide.com/asset-management/)

## References

Numbered links lead to the original source. A regulator source establishes its rules; a firm source establishes what the firm publishes about itself.

1. [VARA: regulations and rulebooks ↗](https://rulebooks.vara.ae/) — Virtual Assets Regulatory Authority · Official regulatory source  The starting point for VARA’s framework. Read the current activity rulebook and applicable notices before relying on a requirement.
3. [Ape Law: VARA licence applications ↗](https://ape.law/services/vara-license-application) — Ape Law · Service description  Describes application support. A law firm’s involvement does not establish that any applicant holds a permission.
4. [Victoria Wells: official professional profile ↗](https://ape.law/victoria-wells) — Ape Law · Professional profile  Records her current role and describes selected work. First-party experience statements remain attributed to this profile.

Compiled 25 September 2026. Source availability and legal requirements can change. [Read the citation method.](https://dubaivirtualassetlicenceguide.com/sources/)